Hyundai: The current lack of green hydrogen 'makes it difficult' to sell H2 vehicles

South Korean automaker’s European boss also says that 'city cars' will not be powered by hydrogen

Michael Cole, CEO of Hyundai Motor Europe.
Michael Cole, CEO of Hyundai Motor Europe.Photo: Hyundai
The lack of affordable green hydrogen and the small number of H2 filling stations are making it difficult to sell hydrogen vehicles, Hyundai’s boss in Europe has admitted in an interview.

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Hyundai Motor Europe CEO Michael Cole also told the BBC car website Top Gear that he does not believe that city cars will ever be powered by H2.
Both assertions help explain why the South Korean automaker has seen falling sales of its Hyundai Nexo fuel-cell cars — one of only two in serial production (the other being Toyota’s Mirai).

“With infrastructure restrictions, it’s not so easy to do wide-scale sales. Also, let’s be honest, today the technology cost and the availability of green hydrogen makes it difficult to really move forward with any volume,” Cole said, adding that he expects better distribution and availability of renewable H2 in the coming years.

“So I definitely see sitting alongside battery electric vehicles will be fuel cell passenger vehicles. I think in terms of practicality, it’ll be in larger vehicles. It’ll be in bigger SUVs. It may not be so easy to put the technology into smaller cars — city cars will be more than likely battery electric.

“Then the bigger, longer commuting cars will probably be hydrogen. But the two things will live together — they're complementary to each other. We don’t see it as one or the other.”

Cole did not explain why commuters would prefer hydrogen fuel-cell cars over battery EVs, especially as the former are said to be more expensive to operate, maintain and run, and the latter often have ranges of more than 200km.

He also admitted that the company has no plans to build any new hydrogen cars. Indeed, the 2024 Nexo is almost identical to the original 2018 model.
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Published 21 June 2023, 11:49Updated 21 June 2023, 11:49