Toyota is now offering a 60% discount on this hydrogen-powered car in the US
The automaker also offers $15,000 of free H2 fuel and interest-free financing
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The price of a Limited model begins at $66,000, around a third higher than the base XLE trim’s starting cost of $49,500. As such, the $40,000 rebate discounts the price by around 60%, putting the mid-size 2023 Mirai Limited in the same bracket as the Toyota Corolla compact car.
Earlier this month, Toyota had offered $30,000 off the 2023 Limited and $22,000 off the base XLE trim, that latter of which is still in place.
Since Toyota also includes $15,000 of free hydrogen fuel for Mirai drivers and offers interest-free financing for up to six years, CarsDirect calculates that this could be equivalent to more than $60,000 in incentives.
However, this cut price may not offset the reality that in California, the only market for FCEVs in the US, hydrogen fuel prices have skyrocketed in the past year amid supply disruption.
This latest incentive from Toyota could be interpreted as a way to move unsold stock as quickly as possible. The automaker had previously offered $32,000 off its 2020 Mirai model in early 2021, ahead of the debut of the 2021 version of the car.
Toyota has also this week issued a safety recall for 19,000 Mirai cars and Lexus luxury sedans, executive sedans, and luxury coupes, based on a software programming issue that fails to display rearview images after a driver shifts into reverse within a period of time specified by US safety regulations.